You might have noticed that sometimes, only a few of your social media marketing tactics work, while others don’t. What could be the reasons behind it?

Only the right set of tools can help you track and understand what is happening on popular social media marketing platforms like Facebook, Twitter, and Instagram. Though there are so many free social media tools available in the market today, you will only get a handful of features in them. So, it is always better to use a reliable social media tool in 2024.

In this blog, we will explore some of the top social media analytics tools for marketers worldwide. We will also talk about why you must regularly monitor social media analytics. Just like any other marketer, you would also want to achieve a positive Return on Investment (ROI) in your marketing efforts, right?

Why Is Social Media Analytics Important?

Social media analytics is crucial for optimizing social media efforts, understanding audience behavior, and providing valuable insights and data to help businesses, organizations, and individuals make informed decisions.

Marketers utilize social media analytics for various purposes, enhancing their grasp of the social media audience and their interactions with campaigns. Social media analytics enable:

1. Trendspotting

• Trendspotting involves identifying emerging trends before they become widely popular. Vigilantly monitoring your social media analytics can aid you in accomplishing this.

2. Brand sentiment

• The brand sentiment reflects the collective emotions people have toward your brand, encompassing positive, neutral, and negative sentiments expressed online. Analyzing your social media metrics allows you to assess and quantify your brand sentiment.

3. Value perception

• Value perception, or perceived value, represents the comprehensive customer assessment of your brand's product or service and its ability to meet its requirements. The perceived value is crucial in gauging demand and establishing the appropriate price point for a product or service. For instance, a product with a lower perceived value will likely result in customers being less willing to pay a higher price for it.

4. Setting social media goals

• Utilizing social media analytics allows you to identify high-performing channels and content, enabling the creation of achievable and practical social media goals and objectives.

5. Proving ROI

• Leveraging your social media analytics provides a means to validate the return on investment (ROI) of your social media marketing endeavors. With each new campaign, closely observe your social analytics to assess content performance, track website click-through rates, and determine the generation of new sales.

Now that you know how important social media analytics is for your business, let us proceed with a list of the best social media tools to use in 2024.

Tools That Our Top Social Media Marketing Agency Use

The main reason behind people taking SMM services is because they get hold of some of the tools that make their work simpler.

If you're in search of fresh tools to streamline your social media endeavors, explore the following leading social media tools to incorporate into your technology toolkit.

1. 1. Hootsuite

   Hootsuite stands out as an all-encompassing social media tool designed to assist both independent business owners and large teams in effectively managing their social media endeavors.

   The social-centric features offered by Hootsuite enable users to seamlessly create, schedule, and optimize social media posts from a unified platform. Notably, Hootsuite Composer simplifies the planning and sharing of content across diverse channels such as Instagram, Twitter, LinkedIn, and YouTube.

2. 2. Brandwatch

   Brandwatch serves as a robust tool for conducting market research and gauging brand sentiment. This enterprise-level solution empowers marketers by consolidating industry data, delving into consumer insights, and monitoring brand performance metrics, providing a comprehensive platform for these crucial aspects.

3. 3. NetBase

   NetBase Quid is a social media analytics platform designed to offer consumer and market intelligence. It assists in staying abreast of consumer sentiment, effectively managing brand health, and navigating through potential crises.

   Utilizing its social listening capabilities, this platform enables real-time moderation and engagement with ongoing conversations across owned and earned channels. These include brand campaigns, PR mentions, and various social media posts.

4. 4. Panoramic insights

   Panoramic Insights delivers comprehensive analytics for all your Instagram activities, covering posts, Stories, and Reels. Additionally, it aids in monitoring user data, encompassing follower demographics and new followers.

5. 5. Social Bee

   SocialBee is a social media management platform that provides tools and features to help users effectively manage and automate their social media presence.

   We use it for content scheduling, post recycling, maintaining content categories, analytics and reporting, URL shortening, and for tracking social media growth.

Do you want more information about these tools? Then you can simply get in touch with our experts at Beamcorps.