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Content Marketing 02 Feb 2024

How Taking Content Marketing Services Can Change The Game For Your Business?

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Writen by Team Beamcorps

Read time 4 min read

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Just like every other business, do you want your revenue to shoot up like a rocket in the sky? We’ve just found the perfect content marketing services for your brand to elevate it to newer heights. We have an in-house team who is dedicated to doing everything for you.

From developing, writing, editing, and promoting customized and search-engine optimized content, you can do everything with Beamcorps.

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Why is Content Marketing Important ?

The primary reason why people are on the lookout for content writing services is because content is king, and this won’t change in the future as well. Look at these stats to get an in-depth picture of content marketing.

  • The typical yearly salary for a content marketer employed full-time in the United States is $112,000.
  • In 2024, 45% of B2B marketers express the likelihood that their organization will make investments in additional content management technology.
  • The top five metrics frequently utilized to evaluate content performance include conversions (73%), email engagement (71%), website traffic (71%), website engagement (69%), and social media analytics (65%).
  • In the past 12 months, 58% of B2B marketers report that content marketing contributed to generating sales or revenue, marking an increase from the previous year's 42%.
  • For B2B marketers, 28% indicate that their organization achieves a high level of success in content marketing, categorizing it as extremely or very successful.
Now, let us pay attention to the different types of content marketing.

Types of Content Marketing

There are various forms of content marketing that you might opt to integrate into your strategy. Here are some of the most important ones.

  1. Online content marketing

    Online content marketing encompasses any material you release online, with a particular emphasis on your web pages. An effective online content marketing strategy is instrumental in boosting your ranking on search engine results pages (SERPs) and ensuring that your content reaches the appropriate audience when they need it.

  2. Social media content marketing

    Given the presence of more than 4.5 billion social media users worldwide, it's clear why numerous businesses allocate resources to social media marketing. Multiple platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Snapchat, offer diverse avenues for creating and sharing content, ranging from photos to live videos, pre-recorded videos, and stories.

  3. Infographic content marketing

    Infographics present content, information, and data in a visually accessible format. Combining straightforward language, concise statements, and clear images, infographics serve as an effective means of conveying content. They are particularly useful when simplifying educational or intricate subjects, ensuring understanding among a diverse audience.

  4. Blog content marketing

    Blogs represent a potent form of inbound content, providing ample room for creativity in both their purpose and subject matter. Through a blog, you have the flexibility to promote internal and external content, share links to other blog articles, integrate social share buttons, and include product information.

  5. Podcast content marketing

    With an audience exceeding 60 million on platforms like Spotify and Apple Podcasts, podcasts have garnered widespread popularity. Consequently, numerous businesses and media entities have ventured into creating and disseminating their podcasts.

  6. Video content marketing

    As per Wyzowl's research, 73% of consumers express a preference for acquiring information about a brand's product or service through video. Furthermore, video marketing has the potential to enhance conversions, optimize return on investment (ROI), and foster connections with the audience. Options for sharing your video content include social media platforms, landing pages, or collaborating with a co-marketer's website.

  7. Paid Ad content marketing

    Utilizing paid advertisements enables you to reach a wide-ranging audience and strategically position your brand in desired locations. The synergy between paid ads and inbound marketing is particularly advantageous. Various platforms, such as social media, landing pages, banners, and sponsored content, offer opportunities to showcase paid advertisements.

How Does Our Content Marketing Strategy Work?

Content marketers draw in an audience through engaging narratives and the dissemination of valuable information. Additionally, they employ content channels to foster community building. Consequently, business-oriented content marketing transcends being merely a technique or strategy; rather, it represents a distinctive form of communication. Recognizing that individuals have diverse needs throughout the various stages of the buying process, it becomes essential to tailor your content to address those needs at each stage of the conversion funnel.

Top-of-the-Funnel (TOFU)

At the initial stage of the funnel, the goal is to create awareness through your content. Your target audience may recognize they have a challenge, yet they may not be certain about the solutions. During this phase, it is effective to concentrate on establishing brand awareness, addressing general pain points, and providing answers to common questions.

What All Do We Include In Our Content Marketing Services?

We are a full-service digital marketing agency providing you with the right talent and technology to empower your brand to be a revenue generator.

  • Content strategy
  • Content development
  • Content Creation
  • Content optimization
  • Content promotion
  • Content reporting

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We are all ears to answer any of your questions.